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  • VIRTUE 6 IN 1 StylerVIRTUE 6 IN 1 Styler
    VIRTUE 6 IN 1 Styler
    VIRTUE 6-in-1 Styler - 120ml Your All-in-One Styling SolutionAchieve effortless styling with Virtue's 6-in-1 Styler, a multi-purpose cream that simplifies your haircare routine. Powered by Alpha Keratin 60ku™, this lightweight formula enhances hair’s natural texture while providing protection, nourishment, and control. Whether you're blow-drying,...
    Dhs. 151.47 AED
    Dhs. 168.30 AED
    Dhs. 151.47 AED
  • VIRTUE 6-IN-1 Style Guard Hair SprayVIRTUE 6-IN-1 Style Guard Hair Spray
    VIRTUE 6-IN-1 Style Guard Hair Spray
    VIRTUE 6-IN-1 Style Guard Hair Spray - 165g Ultimate Style Protection and FinishLock in your look with Virtue’s 6-IN-1 Style Guard Hair Spray. This versatile finishing spray is designed to provide flexible hold while shielding your hair from environmental aggressors like humidity, pollution, and...
    Dhs. 168.30 AED
    Dhs. 187.00 AED
    Dhs. 168.30 AED
  • VIRTUE 6in1 PasteVIRTUE 6in1 Paste
    VIRTUE 6in1 Paste
    VIRTUE 6-in-1 Styling Paste - 50ml Sculpt, Define, and NourishAchieve effortless, versatile styles with Virtue’s 6-in-1 Styling Paste. This lightweight, multitasking formula provides the perfect balance of hold, texture, and shine while nourishing your hair. Infused with Alpha Keratin 60ku®, it strengthens and smooths...
    Dhs. 168.30 AED
    Dhs. 187.00 AED
    Dhs. 168.30 AED
  • VIRTUE Air Dry Essentials Kit
    VIRTUE Air Dry Essentials Kit
    Virtue Air Dry Essentials Kit Skip the heat and let your hair shine naturally with the Virtue Air Dry Essentials Kit. This perfect trio is designed to nourish, protect, and smooth your hair while enhancing its natural texture — no styling tools needed. What’s...
    Dhs. 815.76 AED
    Dhs. 906.40 AED
    Dhs. 815.76 AED
  • VIRTUE Colorkick De-Brassing ShampooVIRTUE Colorkick De-Brassing Shampoo
    VIRTUE Colorkick De-Brassing Shampoo
    VIRTUE Colorkick De-Brassing Shampoo - 240ml Neutralize Unwanted Brassiness & Enhance ColorAchieve your most vibrant and true-to-tone color with Virtue Colorkick De-Brassing Shampoo. Specially designed for color-treated hair, this purple shampoo helps to neutralize yellow and orange tones, leaving blonde, silver, or gray hair...
    Dhs. 188.10 AED
    Dhs. 209.00 AED
    Dhs. 188.10 AED
  • VIRTUE Curl ConditionerVIRTUE Curl Conditioner
    VIRTUE Curl Conditioner
    VIRTUE Curl Conditioner - 200ml Hydrate and Enhance Your CurlsVirtue's Curl Conditioner is a luxurious, deeply hydrating formula crafted specifically for curly, wavy, and coiled hair. Enriched with the brand's groundbreaking Alpha Keratin 60ku® protein, this conditioner restores and repairs damaged hair while locking...
    Dhs. 132.66 AED
    Dhs. 147.40 AED
    Dhs. 132.66 AED
  • VIRTUE Curl Discovery KitVIRTUE Curl Discovery Kit
    VIRTUE Curl Discovery Kit
    VIRTUE Curl Discovery Kit Unleash the Full Potential of Your Curls Discover beautifully defined, hydrated, and bouncy curls with the Virtue Curl Discovery Kit. This essential set is specifically designed to meet the needs of wavy, curly, and coily hair, offering a complete care...
    Dhs. 168.30 AED
    Dhs. 187.00 AED
    Dhs. 168.30 AED
  • VIRTUE Curl Leave In ButterVIRTUE Curl Leave In Butter
    VIRTUE Curl Leave In Butter
    VIRTUE Curl Leave-In Butter - 150ml Nourish, Define, and Protect Your Curls Transform your curls with Virtue’s Curl Leave-In Butter, a luxurious, deeply moisturizing treatment that enhances and defines natural curls while offering long-lasting hydration and frizz control. Designed for curly and wavy hair,...
    Dhs. 198.00 AED
    Dhs. 220.00 AED
    Dhs. 198.00 AED
  • VIRTUE Curl Shampoo 60mlVIRTUE Curl Shampoo 60ml
    VIRTUE Curl Shampoo 60ml
    VIRTUE Curl Shampoo - Nourish and Define Your CurlsVirtue's Curl Shampoo is a specially formulated shampoo designed to enhance, define, and nourish curly hair. This lightweight, sulfate-free shampoo gently cleanses while preserving the natural moisture of curls. Infused with the brand's proprietary Alpha Keratin...
    Dhs. 127.71 AED
    Dhs. 141.90 AED
    Dhs. 127.71 AED
  • VIRTUE Curl-Defining GelVIRTUE Curl-Defining Gel
    VIRTUE Curl-Defining Gel
    VIRTUE Curl-Defining Gel - 200ml Enhance and Define Your Curls with Ease Transform your curls with the Virtue Curl-Defining Gel, designed to enhance, shape, and define your natural curl pattern without the crunch. This lightweight, yet powerful gel provides long-lasting hold and smoothness, leaving...
    Dhs. 168.30 AED
    Dhs. 187.00 AED
    Dhs. 168.30 AED
  • VIRTUE Curl-Defining WhipVIRTUE Curl-Defining Whip
    VIRTUE Curl-Defining Whip
    VIRTUE Curl-Defining Whip - 156g Lightweight Mousse for Defined, Bouncy Curls Say goodbye to frizz and hello to beautifully defined curls with Virtue’s Curl-Defining Whip. This airy, whipped mousse is formulated to enhance and define curly hair while providing long-lasting hold and natural movement....
    Dhs. 168.30 AED
    Dhs. 187.00 AED
    Dhs. 168.30 AED
  • VIRTUE Damage Reverse™ Serum - Repairs | Mends | StrengthensVIRTUE Damage Reverse™ Serum - Repairs | Mends | Strengthens
    VIRTUE Damage Reverse™ Serum - Repairs | Mends | Strengthens
    VIRTUE Damage Reverse™ Serum - Repairs | Mends | Strengthens (50ml) Revolutionize Your Hair Repair RoutineTransform your hair with Virtue Damage Reverse™ Serum, a powerful, lightweight treatment designed to restore even the most damaged locks. Infused with the breakthrough Alpha Keratin 60ku® protein, this...
    Dhs. 252.45 AED
    Dhs. 280.50 AED
    Dhs. 252.45 AED
  • VIRTUE Flourish and Manta Brush
    VIRTUE Flourish and Manta Brush
    The MANTA® Brush has reinvented the way we treat our hair — and it has a powerful backstory. It was originally created by hairdresser Tim Binnington for his wife who was losing her hair due to a life-threatening illness and wanted to minimise breakage...
    Dhs. 195.03 AED
    Dhs. 216.70 AED
    Dhs. 195.03 AED
  • VIRTUE Flourish Brow Density BoosterVIRTUE Flourish Brow Density Booster
    VIRTUE Flourish Brow Density Booster
    VIRTUE Flourish Brow Density Booster - 4ml Boost Your Brows NaturallyAchieve fuller, thicker, and healthier-looking brows with Virtue's Flourish Brow Density Booster. This advanced serum is formulated with the revolutionary Alpha Keratin 60ku® and nourishing botanicals to revitalize sparse or thinning eyebrows. Designed to...
    Dhs. 421.74 AED
    Dhs. 468.60 AED
    Dhs. 421.74 AED
  • VIRTUE Flourish Brow Density BoosterVIRTUE Flourish Brow Density Booster
    VIRTUE Flourish Brow Density Booster
    VIRTUE Flourish Brow Density Booster - 4ml Boost Your Brows NaturallyAchieve fuller, thicker, and healthier-looking brows with Virtue's Flourish Brow Density Booster. This advanced serum is formulated with the revolutionary Alpha Keratin 60ku® and nourishing botanicals to revitalize sparse or thinning eyebrows. Designed to...
    Dhs. 336.60 AED
    Dhs. 374.00 AED
    Dhs. 336.60 AED
  • VIRTUE Flourish Brow Density Booster 4ml
    VIRTUE Flourish Brow Density Booster 4ml
    Bring damaged brows back to life with the Flourish Eyebrow Enhancing Serum from Virtue. Starring the brand’s proprietary ingredient – Alpha Keratin 60ku – this brow-boosting serum works to anchor existing hair while supporting new growth to help fill in uneven patches. Elsewhere in...
    Dhs. 286.34 AED
    Dhs. 318.16 AED
    Dhs. 286.34 AED
  • VIRTUE Flourish Conditioner for Thinning HairVIRTUE Flourish Conditioner for Thinning Hair
    VIRTUE Flourish Conditioner for Thinning Hair
    VIRTUE Flourish Conditioner for Thinning Hair - 200ml Nourish, Strengthen, and Promote Fuller Hair Elevate your hair care routine with Virtue’s Flourish Conditioner for Thinning Hair, a nourishing formula crafted to support scalp health and hair vitality. Powered by Alpha Keratin 60ku® CLINICAL, this...
    Dhs. 193.05 AED
    Dhs. 214.50 AED
    Dhs. 193.05 AED
  • VIRTUE Flourish Density BoosterVIRTUE Flourish Density Booster
    VIRTUE Flourish Density Booster
    VIRTUE Flourish Density Booster - 120ml Boost Growth, Strength, and VolumeRevitalize thinning hair with Virtue Flourish Density Booster, a transformative scalp treatment designed to support hair growth and improve density. Powered by Virtue’s groundbreaking Alpha Keratin 60ku™ technology, this lightweight spray delivers targeted nourishment...
    Dhs. 209.88 AED
    Dhs. 233.20 AED
    Dhs. 209.88 AED
  • VIRTUE Flourish Hair Rejuvenation Treatment KitVIRTUE Flourish Hair Rejuvenation Treatment Kit
    VIRTUE Flourish Hair Rejuvenation Treatment Kit
    VIRTUE Flourish Hair Rejuvenation Treatment Kit Transform Thinning Hair in Just WeeksRevitalize and restore thinning hair with the Virtue Flourish Hair Rejuvenation Treatment Kit. Designed to strengthen existing strands and support scalp health, this comprehensive kit delivers visibly thicker, healthier hair over time. Powered...
    Dhs. 273.24 AED
    Dhs. 303.60 AED
    Dhs. 273.24 AED
  • VIRTUE Flourish Manta BrushVIRTUE Flourish Manta Brush
    VIRTUE Flourish Manta Brush
    VIRTUE Flourish Manta Brush The Ultimate Hair Care Tool for Thinning HairThe Virtue Flourish Manta Brush is a revolutionary hairbrush designed to gently detangle and massage your scalp while promoting healthier hair growth. Ideal for thinning hair, this flexible, ergonomic brush reduces breakage, minimizes...
    Dhs. 151.47 AED
    Dhs. 168.30 AED
    Dhs. 151.47 AED

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