VIRTUE Recovery Shampoo 240ml

Meet your hair's reset button. VIRTUE Recovery Shampoo isn't just a cleanser - it's a rehabilitation treatment for stressed strands. Powered by Nobel Prize-winning keratin technology, this sulfate-free formula delivers measurable repair from the very first wash, transforming damaged hair into resilient, glossy locks.

Why It Works:
✦ Patented Alpha-keratin 60ku® - Identical to hair's natural keratin, it seeks out and repairs broken bonds like microscopic stitches (proven to reduce breakage by 41% in clinical trials)
✦ Damage Diagnostic System™ - Smart proteins assess and address your hair's specific needs
✦ Ceramide-Rich Complex - Rebuilds the hair's protective outer layer against future damage

Clinical Results After 4 Weeks:
• 93% saw improved elasticity
• 88% reported fewer split ends
• Hair strength increased by 2.5x*
*Instrumental testing vs. non-conditioning shampoo

Texture Transformation:
The creamy, pearlescent formula creates a luxurious luster-boosting lather that:
→ Gently removes impurities without stripping
→ Prepares hair to absorb subsequent treatments
→ Leaves no heavy residues (ideal for fine hair)

How To Use:

1. Apply to wet hair, emulsifying at roots

2. Work through lengths for 60 seconds

3. Rinse thoroughly - the warmer the water, the more reparative proteins activate

For Best Results:

• Use with VIRTUE Recovery Conditioner for cumulative benefits

• Store in cool environment to preserve active proteins