{"product_id":"virtue-purifying-shampoo-120ml","title":"VIRTUE Purifying Shampoo 120ml","description":"\u003cp class=\"ds-markdown-paragraph\"\u003eReset your hair and scalp with\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eVIRTUE Purifying Shampoo\u003c\/strong\u003e, a professional-grade clarifying formula that\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003edeeply cleanses without compromising hair health\u003c\/strong\u003e. This sulfate-free shampoo combines\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003emedical-grade keratin (Alpha-keratin 60ku®)\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewith natural fruit extracts to\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eremove stubborn buildup, excess oil, and environmental impurities\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewhile actively repairing hair structure.\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003eUnlike harsh clarifying shampoos, this pH-balanced formula\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003epreserves moisture and color vibrancy\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewhile leaving hair\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003enoticeably stronger, lighter, and full of body\u003c\/strong\u003e. Ideal for weekly use or pre-styling prep, especially for those using dry shampoo, heat tools, or living in urban environments.\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003eKey Science:\u003c\/strong\u003e\u003cbr\u003e✓\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eAlpha-keratin 60ku®\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efills hair fractures at molecular level\u003cbr\u003e✓\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ePomegranate enzyme\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003egently breaks down residue\u003cbr\u003e✓\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eWillow bark extract\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003esoothes scalp and regulates oil\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003eResults After Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e92% felt hair was thoroughly cleansed*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e88% reported improved manageability*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e*Clinical study on 32 panelists\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr\u003eApply to wet hair, emulsify at roots, and rinse. Follow with VIRTUE conditioner. Limit to 1-2x weekly for color-treated hair.\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":50010222133550,"sku":null,"price":152.46,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/3889\/0030\/files\/images_2e9b1801-20a5-4b02-9f9d-9836588f068a.jpg?v=1745155940","url":"https:\/\/www.estheticsarabia.com\/products\/virtue-purifying-shampoo-120ml","provider":"𝐄𝐒𝐓𝐇𝐄𝐓𝐈𝐂𝐒 𝐀𝐑𝐀𝐁𝐈𝐀","version":"1.0","type":"link"}