VIRTUE Purifying Shampoo 120ml

Reset your hair and scalp with VIRTUE Purifying Shampoo, a professional-grade clarifying formula that deeply cleanses without compromising hair health. This sulfate-free shampoo combines medical-grade keratin (Alpha-keratin 60ku®) with natural fruit extracts to remove stubborn buildup, excess oil, and environmental impurities while actively repairing hair structure.

Unlike harsh clarifying shampoos, this pH-balanced formula preserves moisture and color vibrancy while leaving hair noticeably stronger, lighter, and full of body. Ideal for weekly use or pre-styling prep, especially for those using dry shampoo, heat tools, or living in urban environments.

Key Science:
✓ Alpha-keratin 60ku® fills hair fractures at molecular level
✓ Pomegranate enzyme gently breaks down residue
✓ Willow bark extract soothes scalp and regulates oil

Results After Use:

• 92% felt hair was thoroughly cleansed*

• 88% reported improved manageability*

• *Clinical study on 32 panelists

How to Use:
Apply to wet hair, emulsify at roots, and rinse. Follow with VIRTUE conditioner. Limit to 1-2x weekly for color-treated hair.