AVEDA Blonde Revival Purple Toning - Shampoo 200ml

AVEDA Blonde Revival Purple Toning Shampoo is a professional-grade shampoo designed to enhance blonde hair by neutralizing unwanted warm, yellow, or brassy tones. It’s formulated with purple pigments that counteract brassiness, leaving blonde hair cooler and brighter. This shampoo is particularly useful for those with blonde, highlighted, or bleached hair that tends to develop yellow or orange undertones over time.

Key Features:

1. Purple Toning Formula: Contains purple pigments that help neutralize yellow and orange tones in blonde hair. Purple is opposite yellow on the color wheel, which makes it effective in canceling out warm, brassy undertones.
2. Enhances Blonde Vibrancy: Works to keep blonde tones bright and fresh, making blonde hair look cooler, cleaner, and more neutral.
3. Gentle, Sulfate-Free Cleansing: The shampoo gently cleanses the scalp and hair without stripping moisture or causing fading, making it safe for color-treated and highlighted hair.
4. Nourishing and Moisturizing: Enriched with turmeric, flaxseed oil, and chamomile, it helps to hydrate and condition the hair, preventing dryness that can result from toning products.
5. Color-Safe Formula: Safe for use on color-treated hair, especially blonde shades. It helps protect the hair from fading while maintaining vibrant tones.
6. Plant-Powered Ingredients: True to AVEDA’s commitment to natural, plant-based ingredients, this shampoo uses naturally derived formulas that are gentle on both hair and the environment.

Benefits:

• Neutralizes Brassiness: The purple pigments in the shampoo help to cool down warm blonde tones, removing yellow or orange brassiness to keep blonde hair looking fresh and bright.
• Moisturizes and Softens: Provides nourishment to blonde hair, which can often become dry or brittle from chemical treatments like bleaching and highlighting.
• Shiny, Healthy-Looking Hair: Leaves blonde hair with enhanced shine and a soft, healthy texture.
• Long-Lasting Toning: Offers effective toning that helps blonde hair retain its vibrancy and coolness for longer, without drying it out.
• Sulfate-Free: Free from sulfates, so it won’t strip hair of essential moisture, making it safe for all hair types, including those with color treatments.

How to Use:

1. Wet your hair thoroughly.
2. Apply a generous amount of Blonde Revival Purple Toning Shampoo to your hair, massaging it into the scalp and working it through the lengths.
3. Leave it on for 1-3 minutes to allow the purple pigments to work and neutralize brassy tones (for a more intense toning effect, leave it on for up to 5 minutes, but be cautious not to over-tone).
4. Rinse thoroughly.
5. Follow with AVEDA Blonde Revival Conditioner for enhanced moisture and toning results.