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  • VIRTUE Full ShampooVIRTUE Full Shampoo
    VIRTUE Full Shampoo
    VIRTUE Full Shampoo - 60ml Boost Your Hair’s Volume and Vitality Achieve fuller, thicker hair with Virtue Full Shampoo, a luxurious formula that cleanses, nourishes, and lifts your strands from root to tip. Perfect for fine or thinning hair, this shampoo gently removes buildup...
    Dhs. 74.25 AED
    Dhs. 82.50 AED
    Dhs. 74.25 AED
  • VIRTUE Curl-Defining GelVIRTUE Curl-Defining Gel
    VIRTUE Curl-Defining Gel
    VIRTUE Curl-Defining Gel - 200ml Enhance and Define Your Curls with Ease Transform your curls with the Virtue Curl-Defining Gel, designed to enhance, shape, and define your natural curl pattern without the crunch. This lightweight, yet powerful gel provides long-lasting hold and smoothness, leaving...
    Dhs. 168.30 AED
    Dhs. 187.00 AED
    Dhs. 168.30 AED
  • VIRTUE Flourish Mask for Thinning HairVIRTUE Flourish Mask for Thinning Hair
    VIRTUE Flourish Mask for Thinning Hair
    VIRTUE Flourish Mask for Thinning Hair - 15ml Revitalize and Strengthen Thinning Hair Give your thinning hair the nourishment it needs with Virtue’s Flourish Mask. This luxurious treatment is specifically formulated to revitalize and strengthen hair while promoting healthy growth. Enriched with Virtue’s signature...
    Dhs. 65.34 AED
    Dhs. 72.60 AED
    Dhs. 65.34 AED
  • VIRTUE Curl-Defining WhipVIRTUE Curl-Defining Whip
    VIRTUE Curl-Defining Whip
    VIRTUE Curl-Defining Whip - 156g Lightweight Mousse for Defined, Bouncy Curls Say goodbye to frizz and hello to beautifully defined curls with Virtue’s Curl-Defining Whip. This airy, whipped mousse is formulated to enhance and define curly hair while providing long-lasting hold and natural movement....
    Dhs. 168.30 AED
    Dhs. 187.00 AED
    Dhs. 168.30 AED
  • VIRTUE Curl Leave In ButterVIRTUE Curl Leave In Butter
    VIRTUE Curl Leave In Butter
    VIRTUE Curl Leave-In Butter - 150ml Nourish, Define, and Protect Your Curls Transform your curls with Virtue’s Curl Leave-In Butter, a luxurious, deeply moisturizing treatment that enhances and defines natural curls while offering long-lasting hydration and frizz control. Designed for curly and wavy hair,...
    Dhs. 198.00 AED
    Dhs. 220.00 AED
    Dhs. 198.00 AED
  • VIRTUE Curl Discovery KitVIRTUE Curl Discovery Kit
    VIRTUE Curl Discovery Kit
    VIRTUE Curl Discovery Kit Unleash the Full Potential of Your Curls Discover beautifully defined, hydrated, and bouncy curls with the Virtue Curl Discovery Kit. This essential set is specifically designed to meet the needs of wavy, curly, and coily hair, offering a complete care...
    Dhs. 168.30 AED
    Dhs. 187.00 AED
    Dhs. 168.30 AED
  • VIRTUE Frizz Block™ Smoothing SprayVIRTUE Frizz Block™ Smoothing Spray
    VIRTUE Frizz Block™ Smoothing Spray
    VIRTUE Frizz Block™ Smoothing Spray - 60ml Say Goodbye to Frizz, Hello to Smooth Hair Tame unruly strands and embrace silky, frizz-free hair with Virtue’s Frizz Block™ Smoothing Spray. Formulated with Virtue’s proprietary Alpha Keratin 60ku®, this lightweight spray shields hair from humidity, leaving...
    Dhs. 113.85 AED
    Dhs. 126.50 AED
    Dhs. 113.85 AED
  • VIRTUE Flourish Conditioner for Thinning HairVIRTUE Flourish Conditioner for Thinning Hair
    VIRTUE Flourish Conditioner for Thinning Hair
    VIRTUE Flourish Conditioner for Thinning Hair - 200ml Nourish, Strengthen, and Promote Fuller Hair Elevate your hair care routine with Virtue’s Flourish Conditioner for Thinning Hair, a nourishing formula crafted to support scalp health and hair vitality. Powered by Alpha Keratin 60ku® CLINICAL, this...
    Dhs. 193.05 AED
    Dhs. 214.50 AED
    Dhs. 193.05 AED
  • VIRTUE Un-Frizz Cream - Smooths | Calms | TransformsVIRTUE Un-Frizz Cream - Smooths | Calms | Transforms
    VIRTUE Un-Frizz Cream - Smooths | Calms | Transforms
    VIRTUE Un-Frizz Cream - 120ml Smooth, Calm, and Transform Your Hair Say goodbye to unruly frizz with Virtue’s Un-Frizz Cream, a lightweight leave-in treatment designed to tame and transform frizzy, unmanageable hair. Powered by Alpha Keratin 60ku®, this innovative cream repairs damaged strands while...
    Dhs. 152.46 AED
    Dhs. 169.40 AED
    Dhs. 152.46 AED
  • VIRTUE Restorative Treatment MaskVIRTUE Restorative Treatment Mask
    VIRTUE Restorative Treatment Mask
    VIRTUE Restorative Treatment Mask - 150ml Intense Repair and Hydration for All Hair Types Transform your hair with the Virtue Restorative Treatment Mask, a luxurious, deeply nourishing treatment that restores vitality, strength, and hydration to every strand. Formulated with the patented Alpha Keratin 60ku®...
    Dhs. 295.02 AED
    Dhs. 327.80 AED
    Dhs. 295.02 AED
  • VIRTUE Recovery ConditonerVIRTUE Recovery Conditoner
    VIRTUE Recovery Conditoner
    VIRTUE Recovery Conditioner - 60ml Restore and Rejuvenate Damaged HairVirtue Recovery Conditioner is the ultimate solution for hair in need of repair and nourishment. Powered by the revolutionary Alpha Keratin 60ku® protein, this conditioner works to mend damaged strands, restore moisture balance, and protect...
    Dhs. 79.20 AED
    Dhs. 88.00 AED
    Dhs. 79.20 AED
  • VIRTUE Curl ConditionerVIRTUE Curl Conditioner
    VIRTUE Curl Conditioner
    VIRTUE Curl Conditioner - 200ml Hydrate and Enhance Your CurlsVirtue's Curl Conditioner is a luxurious, deeply hydrating formula crafted specifically for curly, wavy, and coiled hair. Enriched with the brand's groundbreaking Alpha Keratin 60ku® protein, this conditioner restores and repairs damaged hair while locking...
    Dhs. 132.66 AED
    Dhs. 147.40 AED
    Dhs. 132.66 AED
  • VIRTUE Curl Shampoo 60mlVIRTUE Curl Shampoo 60ml
    VIRTUE Curl Shampoo 60ml
    VIRTUE Curl Shampoo - Nourish and Define Your CurlsVirtue's Curl Shampoo is a specially formulated shampoo designed to enhance, define, and nourish curly hair. This lightweight, sulfate-free shampoo gently cleanses while preserving the natural moisture of curls. Infused with the brand's proprietary Alpha Keratin...
    Dhs. 127.71 AED
    Dhs. 141.90 AED
    Dhs. 127.71 AED
  • VIRTUE Frizz Block Smoothing SprayVIRTUE Frizz Block Smoothing Spray
    VIRTUE Frizz Block Smoothing Spray
    VIRTUE Frizz Block Smoothing Spray (150ml) Achieve Smooth, Frizz-Free Hair All DaySay goodbye to frizz and flyaways with Virtue Frizz Block Smoothing Spray. This weightless, fast-absorbing formula is designed to block humidity and keep your hair sleek and smooth, no matter the weather. Infused...
    Dhs. 198.00 AED
    Dhs. 220.00 AED
    Dhs. 198.00 AED
  • VIRTUE Damage Reverse™ Serum - Repairs | Mends | StrengthensVIRTUE Damage Reverse™ Serum - Repairs | Mends | Strengthens
    VIRTUE Damage Reverse™ Serum - Repairs | Mends | Strengthens
    VIRTUE Damage Reverse™ Serum - Repairs | Mends | Strengthens (50ml) Revolutionize Your Hair Repair RoutineTransform your hair with Virtue Damage Reverse™ Serum, a powerful, lightweight treatment designed to restore even the most damaged locks. Infused with the breakthrough Alpha Keratin 60ku® protein, this...
    Dhs. 252.45 AED
    Dhs. 280.50 AED
    Dhs. 252.45 AED
  • VIRTUE Healing Oil - Protects | Shines | MendsVIRTUE Healing Oil - Protects | Shines | Mends
    VIRTUE Healing Oil - Protects | Shines | Mends
    VIRTUE Healing Oil - Protects | Shines | Mends (20ml) Small but Mighty Hair Care SolutionExperience the transformative power of Virtue Healing Oil in a convenient 20ml size, perfect for travel or on-the-go touch-ups. This lightweight, fast-absorbing oil is powered by Alpha Keratin 60ku®,...
    Dhs. 108.90 AED
    Dhs. 121.00 AED
    Dhs. 108.90 AED
  • VIRTUE SCALP TOPICAL HAIR SUPPLEMENTVIRTUE SCALP TOPICAL HAIR SUPPLEMENT
    VIRTUE SCALP TOPICAL HAIR SUPPLEMENT
    VIRTUE Scalp Topical Hair Supplement - 60ml Nourish Your Scalp, Strengthen Your RootsThe Virtue Scalp Topical Hair Supplement is a cutting-edge treatment formulated to rejuvenate your scalp and support optimal hair growth. Packed with a powerful blend of nutrients, peptides, and the signature Alpha...
    Dhs. 247.50 AED
    Dhs. 275.00 AED
    Dhs. 247.50 AED
  • VIRTUE Refresh Purifying ShampooVIRTUE Refresh Purifying Shampoo
    VIRTUE Refresh Purifying Shampoo
    VIRTUE Refresh Purifying Shampoo - 120ml Revitalize Your Scalp and HairVirtue Refresh Purifying Shampoo is a detoxifying solution designed to remove buildup, impurities, and excess oils from your hair and scalp. Infused with the brand’s exclusive Alpha Keratin 60ku®, this shampoo strengthens and repairs...
    Dhs. 138.60 AED
    Dhs. 154.00 AED
    Dhs. 138.60 AED
  • VIRTUE Full ConditionerVIRTUE Full Conditioner
    VIRTUE Full Conditioner
    VIRTUE Full Conditioner - 60ml Transform Fine Hair with Weightless VolumeVirtue Full Conditioner is your go-to solution for achieving lush, voluminous hair. Specially crafted for fine and limp strands, this lightweight conditioner detangles, nourishes, and lifts hair without weighing it down. Infused with the...
    Dhs. 79.20 AED
    Dhs. 88.00 AED
    Dhs. 79.20 AED
  • VIRTUE Volumizing PrimerVIRTUE Volumizing Primer
    VIRTUE Volumizing Primer
    VIRTUE Volumizing Primer - 150ml Weightless Lift and Long-Lasting VolumeTransform your hair with Virtue’s Volumizing Primer, designed to boost body and amplify your style effortlessly. Infused with Virtue’s revolutionary Alpha Keratin 60ku®, this lightweight spray strengthens hair while providing a flexible foundation for styling....
    Dhs. 168.30 AED
    Dhs. 187.00 AED
    Dhs. 168.30 AED

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